What did Georgetown University do when they wanted to shed a legacy, on-premise Advancement system, increase fund raising by 100%, and meaningfully increase alumni engagement?
Why, they selected Affinaquest, of course!
We are extremely proud to congratulate the Georgetown team on winning the Salesforce Campus Technology Impact Award for 2018.
Georgetown enjoys a fiercely loyal alumni base, but found themselves constrained by legacy technologies. They knew that they would need to modernize those antiquated systems and develop a robust constituent relationship management system (CRM) to both integrate and share data throughout the constituent lifecycle. They hoped to enable meaningful lifelong engagement for all of their students and alumni, not only with each other but with faculty, advisors, staff– in short with anyone they encountered at Georgetown while on campus and long after graduation.
GU360 was the amazing result. It is built on the Salesforce platform and consists of four distinct parts to provide a 360-degree view of the entire University community. The Advancement solution provided by Affinaquest helps complete the concept of the “Virtuous Cycle,” while the other components encourage high levels of seamless engagement with the University’s various business and academic offices.
The most immediate benefit has been in the Advancement area. Within 60 days of go-live Georgetown successfully processed 6,000 gifts and pledges with as many as 1,600 in a single day. They were able to do this with minimal training time, while providing up-to-the-minute reporting of anticipated projections and gifts/pledges in backlog which was nearly impossible in their legacy system.
We’d like to congratulate Judd Nicholson, VP and Chief Information Officer; Linda Buckley, AVP, Administrative Applications; JoAnn Grainger, AVP for Advancement Services, Office of Advancement; Douglas Little, Senior Assistant Dean, Student Academic Affairs, School of Nursing & Health Studies (SNHS), Jacob Landis, the Technical Director, CRM and the entire Georgetown University team!
*Portions of this post have been excerpted from Salesforce.org communications and from Campus Technology.