Affinaquest provides athletic departments with a robust fan relationship toolkit that drives ticket sales and sponsorship revenue, enhances fan engagement, and allows your team to work smarter, not harder.
Capitalize on retaining, growing, and acquiring more fans to take your ticket sales and sponsorships to the next level. With Affinaquest, you have the tools at your fingertips to understand your fans, segment more effectively, and convert more opportunities.
The sports fan remains central to driving organizational success and revenue. The more you understand them, the smarter you can be with your marketing. Every fan requires unique communications and touchpoints based on where they are in their fan journey. Affinaquest combines all your fan data in one place so you can create relevant segments and messaging that drive engagement.
Spend less time working in your data trying to remove duplication or clean information and more time on what you can do with your data. Affinaquest automates challenging tasks like data hygiene so you and your staff can proactively focus on strategy.
“We now have all this data accessible to the people who need it, when they need it, and everyone sees the same thing at the same time. We finally have that elusive single version of the truth. In fact, many times we’re literally looking at the numbers together and identifying strategies in near real time. That positions us for smarter business decisions because we know we’re acting on legitimate insights, and we’re all on the same page.”Eric NicholsUniversity of South Carolina AthleticsCMO
“It was a massive waste to not have this information aggregated, it was an absolute no-brainer, it would be the foundation for almost limitless opportunities. Before, we had a wheel with all of the spokes in different silos with nothing in the middle to connect them. Now Central Intelligence acts as a command center for all of it, allowing us to analyze different relationships between the spokes.”Michael ThompsonTexas A&M University AthleticsDeputy Athletics Director, External Relations and Business Development
“We needed help identifying what leads were the most appropriate for us to target at the top and right away. None of us are data scientists, but with SSB, that wasn’t necessary. We don’t need to understand programming or how to create a report out of SQL. They made it easy for us.”Alan NguyenUniversity of WashingtonPAC 12 Sales
Athletics CRM Solutions
Affinaquest’s Athletics CRM solutions provide tools for lead generation, campaign management, sales tracking, and routine customer touchpoints tailored for ticket sales, fundraising, and renewals.
Connect 100+ systems to consolidate and clean multiple source system records to produce a winning “Golden Record” for each customer. Use it to power more personal connections.
Maximize yield and productivity on every ticket sale, donation, and renewal opportunity by providing insights on who to target, in what priority order, and what you should offer them. Automatically identify your best targets.