Revolutionize your Campaigns with Predictive Analytics
The Value of Predictive Analytics
Your advancement team is launching a new, ambitious campaign and is searching for constituents with the propensity and capacity to donate.
However, you have many contacts in your database. Without knowing who to prioritize with limited time and staff, your campaign may miss the mark.
Your athletics sales staff is launching season ticket renewals and needs to know which fans may be fence-sitters and unsure of their purchase decision.
With Predictive Analytics, the sales team can prioritize personal outreach to these fans, maximize the impact of their time, and hit a bullseye with their targeted communications.
Answer important questions such as “Who will be your next major donor?” or “Who is most likely to renew their season tickets?” Gain a competitive edge with accurate predictions and data-driven insights to address diverse scenarios in university advancement and collegiate athletics.
If the data exists, we can build a model for it. Integrate data feeds from advancement or collegiate athletics data streams into our Client Data Platform, Central Intelligence, to feed available and relevant data to our machine learning models for scoring.
Affinaquest’s solutions enable you to seamlessly act upon advanced insights, from descriptive, to diagnostic, to predictive analytics.
“What happened?” – Capture revenue reports, pipeline, and conversion rates.
“Why did it happen?” – Measure revenue attribution, renewal analysis, and key sales indicators.
“What will happen in the future?” – Identify who may be your next major donor, or who may be likely to renew season tickets.
Uncover actionable insights, optimize fundraising and sales initiatives, and enhance fan engagement with accurate, data-driven targeting.
