Managed services to maximize your data and analytics goals.

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How It Works

As an extension of your athletic department, AQ Advantage identifies opportunities and helps you activate on them efficiently to reach your outcomes.

01

Instruction

Guidance and training in useful techniques to expand key skills with Affinaquest’s industry-leading solutions.

02

Tactical
Execution

Administration of the client’s Central Intelligence and Salesforce CRM systems to ensure consistent, optimized and data-centric platforms.

03

Strategy

Strategic assessments of the client’s constituent data to support effective targeting for ticketing and fundraising efforts. This includes the development of key customer profiles based on ticketing and donation campaigns as well biographical data.

Let’s Collaborate

Communication

Through weekly virtual calls, quarterly on-site sessions, and annual reviews, we’re a true partnership for your department.

Opportunity

Select the sports that have the greatest opportunity to foster fan affinity and maximize impact.

Campaigns

Activate campaigns aligned with your annual sales and marketing calendar.

Measurement

Utilize reports and dashboards to measure ROI on campaigns and optimize future campaigns.

The Perfect Puzzle of Data Technology

With integrations to 100+ constituent source systems, we’ll take complete ADVANTAGE of the Affinaquest product suite including Central Intelligence, Predictive Analytics, and CRM to maximize your data strategy