AQ Advantage

Managed services to maximize your data and analytics goals.

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How It Works

As an extension of your athletic department, AQ Advantage identifies opportunities and helps you activate on them efficiently to reach your outcomes.

01

Instruction

We will guide and train your staff on the techniques and strategies to maximize the Affinaquest solution and be a champion of data-driven decision making.

02

Administration

We will administer your Central Intelligence and Salesforce CRM platforms, including access, support, lead management, campaign creation, and execution.

03

Strategy

Annual strategic analyses of your data to develop fan profiles and campaigns, including analysis creation, execution, and presentation.

AQ Advantage can customize and enhance campaigns to drive sales and increase revenue.

Profile Analysis*

Season Ticket Buyers

Group Buyers

Individual Buyers

Donors

Email Engagement

Geographic

Concessions

Merchandise

Demographics

Digital Consumption

*Data based on availability.

Campaigns

Season Tickets

Premium Seating

Partial Plans

Group Tickets

Individual Game Tickets

Annual Gift

Donations

Survey

AQ Advantage campaigns to be mutually agreed upon and defined during the assessment & strategy process.

The Perfect Puzzle of Data Technology

With integrations to 100+ constituent source systems, we’ll take complete ADVANTAGE of the Affinaquest product suite including Central Intelligence, Predictive Analytics, and CRM to maximize your data strategy

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Consultation

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