The competitive world of collegiate athletics centers on three primary objectives:
- Recruit and develop exceptional student athletes
- Win championships, and
- Engage and cultivate fans and donors both on and off campus
This sounds straightforward—but these objectives are actually bound together in a continuous cycle. Stakeholders and fans want to win championships, but you can’t win those without great athletes. Athletes come when your program incorporates seasoned coaches and top-notch facilities, but you can’t afford those without driving revenue…and that often depends on the donors and fans. At the end of the day, navigating this cycle successfully requires resources.
