WEBINAR: How the Florida Gators are Refining Major Gift Prospecting

Webinar occured at September 13, 2022 at 1:00pm (EDT)

Case Study Webinar Hosted by Affinaquest

Since 2017, the Florida Gators grew their prospect data across athletics and advancement to almost one million active contacts.

With this growth and size major gift officers making ~15 visits per month, they’re only able to get in front of 0.1% of their database each year. To help qualify and prioritize the best opportunities for the development team, UF used transaction, wealth, and engagement data to generate fan scores for each contact in their database.

In this webinar, we’ll share:
– Unique ways the Gators used ticketing, merchandise, and email systems to identify thousands of new leads.
– How the major gift officers identify opportunities, organize their outreach, and prioritize engagement with potential donors.
– The reporting dashboards used to geographically identify new prospects outside of their typical markets.