Building a Data Strategy with Limited Resources

Webinar occured at November 28, 2022 at 1:00pm (EST)

Case Study Webinar Hosted by Affinaquest

Athletic departments across the country are constantly being asked to do more with less. And while this was exacerbated by the pandemic, athletic departments have and will continue to feel the pressure to generate impact and revenue despite historic increase in personnel changes.

Even while facing the challenges, The University of Maryland athletics department prioritizes their evolution as a data-driven external department. The Terrapins are likely in a similar situation to many programs across the country, who are making investments in technology to make progress on their data journey but have had to evaluate how do so with limited resources.

In this webinar, we’ll share insights gleaned from the University of Maryland’s success, including:

• How to assess your current athletic department’s structure, capabilities, and resources to become a data-friendly organization;
• How to identify options available to athletic department administrators with limited staff and recent turnover;
• How Maryland Athletics chose to enhance their department structure and make progress in data strategy;
• How their planning process for marketing, sales, and development campaigns evolved before and after their staff assessment and decisions.

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Webinar occured at November 28, 2022 at 1:00pm (EST)