PART 3
For over 25 years I’ve watched college athletics evolve—but nothing will reshape the business model quite like the House v. NCAA settlement. This isn’t just another policy shift. It’s a full-on financial reckoning—demanding new playbooks, smarter systems, and sharper execution from every athletic department in the country.
That’s why this three-part series matters.
Each installment of The Revenue Reset cuts through the noise and lays out what athletic leaders need to know right now—from the broader economic context to the strategic pivots that separate the contenders from the programs playing catch-up. You’ll get clear insights on where the pressure points are, what operational shifts are working, and how data is driving the next generation of revenue strategy.
Whether you’re in the business office, development, ticketing, or on the external team, this series was written for you.
Read it. Share it with your staff. Send it to your peers. It’s time to stop reacting—and start leading.
–DiMo
Is your program ready to lead in the Post-House Era? Fill out the form below to Schedule a Demo
Purpose-Built for This Era—How Affinaquest Drives Revenue for College Athletics
Revenue growth in college athletics doesn’t come from working harder—it comes from working smarter.
With mounting financial pressure from the House settlement, realignment, and NIL, athletic departments need systems that turn insight into income. That’s exactly what Affinaquest’s Athletic Data Platform delivers.
From Data to Revenue: What Sets Affinaquest Apart
Unlike legacy platforms focused on ticketing transactions or siloed reports, Affinaquest connects every revenue stream into a unified, predictive engine.
What you get:
- Salesforce-native architecture for scale and flexibility
- Golden Records combining fan, donor, and engagement data
- Predictive analytics to forecast behavior, campaign performance, and revenue opportunity
- Segmented intelligence that enables personalized, high-impact outreach
- Expert Managed Services to mine data and provide guidance and strategy
Departments aren’t just tracking activity—they’re making smarter decisions that drive results.
Boise State: A Real-World Example of Smart Execution
In 2024, Boise State faced a critical challenge: retain over 1,000 new ticket holders added the previous season. Using Affinaquest’s platform to identify churn risk and target segments, they delivered:
- 72% renewal rate among at-risk members
- $684K in ticket revenue
- $1M ahead of the prior year—without increasing prices
“Affinaquest’s Predictive Analytics and CDP gave us a data-driven foundation to engage fans and retain season ticket holders more effectively. It’s not just a tool—it’s part of our strategy to stay competitive in today’s evolving college athletics landscape.”
This wasn’t luck —it was the smarter platform.
How Affinaquest Drives Growth Across Revenue Channels
🎟 Ticketing Revenue Optimization
- Identify high-demand games and price accordingly
- Forecast churn risk and automate retention campaigns
- Customize offers based on past behavior and fan profile
💰 Donor Engagement and Advancement
- Use donor scoring to prioritize outreach
- Segment by giving history and event attendance
- Automate stewardship workflows tied to donor lifecycle
Why This Matters Now
Revenue pressure is rising. Time and talent are limited. And expectations—for athletes, fans, and donors—are higher than ever.
Affinaquest turns data into an operational advantage, giving athletic departments the insight and tools to grow revenue now and build resilience for the future.
