SSB is now Affinaquest! Read more here: Introducing the New Era of Affinaquest. We’re proud to be helping the University of Florida transform the game day experience for football fans, including a new mobile app that makes it easier to get game tickets and breeze through concession stands without using cash. SSB will provide unified customer profiles, metrics, and strategic insights that will help the University of Florida better connect with fans and provide new levels of convenience at the stadium. Read the Full Announcement Get a Free Demo of Our Product Here!