Wednesday, March 26, 2025
FOR IMMEDIATE RELEASE
Scottsdale, Arizona – Affinaquest, a leading provider of fundraising and engagement solutions for higher education and healthcare organizations, announced today the sale of its Matching Gifts offering, HEPdata, to Impact Ventures, DBA Double the Donation, a leading provider of corporate matching gift technology.
This strategic divestiture reinforces Affinaquest’s commitment to innovation and positions the company to concentrate its resources on its core platform offerings: Advancement RM, Athletics RM, and Central Intelligence, its Customer Data Platform, which directly address the evolving fundraising and data management requirements of Institutional Advancement offices, Collegiate Athletic Departments, and Academic Medical Centers nationwide.
“Affinaquest is the only provider of a comprehensive advancement platform for higher education, collegiate athletics, and healthcare institutions,” said David Marr, Chief Executive Officer of Affinaquest. “This divestiture positions both Affinaquest, HEPdata, and Double the Donation to better serve the distinct strategic needs of our respective clients.”
Current Matching Gifts clients will experience uninterrupted service and ongoing exceptional support under Double the Donation’s dedicated HEPdata team.
“We’re excited for this new chapter of HEPdata, and the fundraising opportunities this presents for its users,” said Adam Weinger, President of Double the Donation. “This transition provides a renewed focus on maximizing the impact of employer matching gifts, and we look forward to supporting our clients as they continue to grow their fundraising efforts.”
As an independent entity, HEPdata is uniquely positioned with expanded resources, enhanced technologies, and a dedicated focus on corporate matching gifts, positioning nonprofits and educational institutions for greater fundraising outcomes.
Affinaquest is grateful for HEPdata’s contributions to its community of users and looks forward to HEPdata’s continued growth and impact under Double the Donation’s leadership.
For additional questions or information regarding this transition, please contact the dedicated client success team at: clientsuccess@hepdata.com.
About HEPdata:
HEPdata has been a pioneer in matching gift solutions for over 20 years. Reinvigorating the HEPdata brand, Double the Donation strengthens its dedicated to helping nonprofits unlock their corporate giving potential. With top-rated sales, client success, and partnerships teams, Double the Donation’s top priority is helping you maximize your results.
About Affinaquest:
Affinaquest powers constituent engagement for higher education institutions, academic medical centers, and collegiate athletics departments driving engagement and philanthropy through long-lasting affinity. We offer advanced predictive analytics, innovative data insights, and purpose-built CRM software native to the Salesforce platform. Affinaquest equips clients to be the architects of their success by surfacing opportunities for increased and more personal engagement, driving meaningful revenue growth. Our approach to innovation is not about reinventing the wheel – it’s about thinking differently to enable our clients to transform their constituent’s experience.
For media inquiries or more information, contact:
HEPdata
Media Team
media@hepdata.com
Affinaquest
Elizabeth Gross Kitrosser
Sr Director of Product Marketing
egkitrosser@affinaquest.com
