Central Intelligence

Drive Outcomes with a
Golden Record for Each Constituent

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Maximize Revenue & Fundraising Impact


Drive Revenue Growth
and Fundraising

Creating revenue and fundraising opportunities requires all your systems and departments to work together. Central Intelligence integrates all of your systems to deliver a comprehensive record of each constituent, giving you the ability to engage more effectively with more efficient returns.


Increase Constituent

With clear, comprehensive constituent profiles, your sales, marketing and fundraising campaigns go to the next level. Central Intelligence helps you transform your one-size-fits-all strategy into precise, targeted communication that builds deeper levels of engagement with your constituents.


Create Operational

Spend less time figuring out how your systems could work together and more time on what you can achieve with your data. Central Intelligence automates challenging tasks like data cleansing, integrations, and golden record management so you and your staff can proactively focus on strategy and constituent experience.


Treat Your Data as
an Asset

The future of your organization starts now. Central Intelligence allows you to take control of your data strategy to scale and grow your institution. As the starting point for innovation, it leads you on a new path of prioritizing data in your operations and strategies to maximize constituent relationships and grow the affinity of your supporters.

How It Works

Connect Data From Across
Your Organization

Access Actionable Insights
in CRM, Email, and Data
Visualization Tools

Create Meaningful
Engagement That Drives
Conversions and Loyalty

Connect Data From
Across Your Organization

Central Intelligence aggregates constituent data sources of all types and consolidates them into a single, comprehensive, and reliable constituent profile.

Built on Affinaquest’s proprietary CleanData data hygiene solution that consolidates and cleanses multiple source system records

Standardizes constituent data to produce a winning “Golden Record” for each constituent

Updates to the constituent record run and sync nightly to maintain data hygiene

Integrations with 100+ constituent source systems

Access Actionable
Insights in CRM, Email, &
Data Visualization Tools

Your team will see up-to-date constituent records that are refreshed on a nightly basis and updated in CRM and marketing automation systems as well as data visualization tools for reporting.

Ensure access to reliable data in your most important systems

Eliminate duplicate contact records in CRM to reduce inefficiencies

Measure key performance indicators using Affinaquest’s best-practice standard reports or create your own visualizations

Create Meaningful
Engagement That Drives
Conversions and Loyalty

Enrich communication with your constituents by understanding who they are and how they've interacted with your organization.

Have a clear picture of the constituent’s interactions across your organization and campus

Create a positive relationship with your constituents through personalized communication and outreach

Drive revenue and fundraising growth and increase the constituent lifetime value by anticipating their needs and delivering value

Unlock The Power Of Your Data

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