In recent years, collegiate athletics has faced unprecedented disruption. The long-established business model that governed the landscape of college sports is now being reshaped. The introduction of the transfer portal, the growing influence of Name, Image, and Likeness (NIL) agreements, and the continued debate over athletes’ potential employment status have collectively sparked an imperative for transformation.
Institutions now find themselves at a crossroads: adapt and innovate or face the risk of being left behind.
