Gator Boosters, the fundraising arm for Florida Athletics, serves to strengthen the University of Florida’s (UF) athletic program by encouraging private giving and volunteerism from Gators everywhere.
Same Contact, Multiple Places
UF has a wealth of prospect data across multiple source systems throughout athletics and advancement. Different departments “owned” their respective systems and updated contacts separately, without a seamless way to sync the individual records. These disparate systems caused redundancies and inefficiencies in how Gator Boosters’ Major Gift Officers reviewed prospects.
Finding New Prospects
Since 2017, UF’s constituent database has grown to almost one million active contacts. With this growth, UF saw an opportunity to find new prospects who had high propensity and capacity to give but may have only interacted with the athletic department via digital ticketing, merchandise purchases, or lead generation campaigns.
Qualifying New Prospects
Gift Officers spend a lot of time researching, prospecting, and prioritizing their outreach to maximize their time and impact. Gator Boosters’ Major Gift Officers wanted to identify the right prospects to call, email, or visit, however, segmenting and prioritizing their prospects wasn’t easy nor efficient.