Executive Summary
Boise State Athletics tapped into the power of Affinaquest’s Client Data Platform (CDP), Predictive Analytics, and AQ Advantage managed services to reimagine its football season ticket renewal campaign.
Facing the challenge of retaining over 1,000 new ticket holders added in 2024, the program implemented a precision-driven strategy that drove a 72% renewal rate among at-risk members, generated $684K in revenue, and put the department $1M ahead of its previous year’s pace—all with zero ticket price increases.
This case study demonstrates how Affinaquest transforms fan engagement into measurable revenue by turning insights into action.
Results at a Glance:
- 72% renewal rate among at-risk fans (vs. 50% historical average)
- $684K in renewed revenue
- $1M+ ahead of prior year’s pace—without raising ticket prices
- 5 weeks of staff time saved
