By: Mark Dimaurizio
In the era of NIL, conference realignment, and rising donor expectations, data has shifted from a background tool to a strategic driver. For today’s athletic departments, actionable data isn’t just helpful—it’s essential to staying competitive.
At Affinaquest, we’ve spent the last year listening to our clients, analyzing usage patterns, and mapping out what comes next. One thing was clear: teams need faster access to insights, broader accessibility for users, and scalable infrastructure that keeps pace with evolving strategies.
That’s why we’re thrilled to announce Snowflake Cross-Region Data Sharing, available with Release 32 of our Central Intelligence Platform (CDP). This upgrade enables clients to securely consume Affinaquest data across cloud providers and regions—eliminating outdated sync cycles and unlocking near real-time access.
Let’s break down what this means for your department.
1. Faster Insights: Real-Time Readiness Starts Now
“With Snowflake, your data updates happen faster, so your team can make decisions based on the latest information.”
– Scott Miner, Director AQ Advantage
Working with outdated data is one of the most common (and costly) blockers we see across athletic departments. Teams planning donor outreach, analyzing ticketing trends, or adjusting strategy all require speed and confidence in the data.
Legacy Azure SQL environments forced clients to wait on overnight syncs and manual workarounds. That delay is now gone. With Snowflake, your CDP data is updated rapidly—available in near real-time, across regions and cloud providers.
As a product team, this capability has been one of the most exciting to deliver because it directly accelerates decision-making across the board—from fundraisers in the field to VPs in strategy meetings.
2. Smarter Access: No-Code, No Bottlenecks
“Snowflake’s intuitive interface makes it easier for team members to dive into data and create custom reports.”
– Scott Miner, Director AQ Advantage
Exploring data no longer requires a support ticket or an analyst on standby. With Snowflake, teams can access Affinaquest’s CDP through an intuitive no-code/low-code interface designed for real-world use.
Users can quickly explore data dictionaries, create reports, and run ad hoc queries with minimal training. Donor segmentation, travel history, fan engagement metrics—all of it is available on demand.
As someone who works closely with analysts and associate ADs, I’ve seen firsthand how impactful it is when users gain the freedom to work with data without technical barriers.
3. Scalable and Future-Ready: Built to Grow with You
This isn’t just about faster access or simplified tools. The shift to Snowflake lays the foundation for long-term growth and innovation.
Snowflake serves as a scalable data platform that adapts to your evolving needs. CDP data can be connected to new BI dashboards, layered with ticketing feeds, or shared with third-party applications through native connectors.
And with features like Golden Record Management as a Service coming soon, this foundation gives your department access to the capabilities needed to drive long-term strategic change.
Key Benefits at a Glance
- Cross-Region, Cross-Provider Access – Compatible with any Snowflake deployment on campus, regardless of geography or cloud provider.
- Modern UX for Every Role – Empowers analysts, fundraisers, and administrators to generate insights independently.
- Smart Cost Controls – Built-in tools for tracking usage and optimizing performance.
- Easy Integrations – Seamlessly blend CDP data with systems like ticketing platforms, email services, and BI tools.
- Security Built-In – Role-based permissions and secure replication ensure trust and compliance from day one.
Why This Matters for Athletics Leaders
Athletic departments operate in an environment where margins, media exposure, and donor expectations are constantly shifting. Staying ahead requires near real-time data, intuitive analytics, and a platform that scales with your goals,
Affinaquest’s Snowflake Data Sharing is purpose-built to meet these demands – a move toward proactive, data-informed decision-making at every level of your organization.
See it in Action
Snowflake Data Sharing becomes generally available as part of Affinaquest Release 32
Ready to elevate your data strategy?
