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Affinaquest to increase its focus on institutional advancement, collegiate athletics, and unifying data management and analytics for colleges and universities.

Reston VA, January xx — The market leader in constituent engagement, data management, data enhancement, and predictive analytics for higher education and collegiate athletics announced today it is sharpening its focus on the higher education marketplace by divesting its professional sports vertical and related SSB name to KORE Software, a leader in professional sports and entertainment marketing solutions.

“We intend to send a strong and clear message to the higher education and collegiate athletics communities with this move; we will innovate and serve Institutional Advancement and collegiate athletics clients like no other,” said CEO David Marr. “Our landmark solutions and capabilities will transform their relationships with their constituents, radically improving the way they engage, nurture relationships and inspire loyalty. The combined benefits of well-curated affinity are boundless.”

SSB will be renaming itself Affinaquest, leveraging brand recognition as the market-leading innovator in institutional advancement. The company acquired Affinaquest in June 2021 along with predictive analytics company Aluminate. Transitioning to the Affinaquest brand demonstrates the company’s focus and commitment to driving AFFINITY and elevating engagement with key constituent groups such as students, alumni, donors, and fans.  Affinaquest’s roster of clients in collegiate athletics and higher education includes more than half of the Power 5 institutions in collegiate athletics and many of the top 300 fundraising institutions globally.

“At Affinaquest, we see the full picture of innovation opportunities and data-driven decision-making in the Higher Education and collegiate athletics environments, said David Marr, CEO.  Our cloud technology and data services deliver a clear picture of a constituent, in a simplified manner.”

KORE Software is based in New York City. The terms of the transaction are confidential.

About Affinaquest

Affinaquest is the leading data management and analytics company combining institutional advancement and collegiate athletics in the higher education marketplace.  It offers a suite of cloud CRM and data warehousing technology and data management, analytics, and data enrichment services.  Affinaquest’s cloud technology elegantly empowers its clients in elevating constituent engagement, maximizing business performance, and delivering meaningful data-driven outcomes.

Affinaquest has offices in Denver, Nashville, and Reston, Virginia. For more information, go to

About KORE Software

KORE is the global leader in engagement marketing solutions, serving more than 200 professional teams and 850+ sports and entertainment properties worldwide, providing practical tools and services to harness customer data, facilitate sponsorship sales and activation, and create actionable insights. For more information, go to