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DENVER, CO (AUGUST 25, 2021) – SSB, a leading CRM and data management company in professional sports and collegiate athletics, announced today a multi-year agreement with Huskers Athletic Partners to accelerate and simplify every step of the partnership lifecycle – from sales to activation – to maximize ROI with real-time measurability and automated reporting.

Huskers Athletic Partners, the University of Nebraska’s newly formed in-house department to manage multimedia rights, will use Sponsorship Central, powered by SSB’s Discovery CRM and Trak Software, to grow partnership revenue through prospecting, targeted deals, inventory and contract management, and streamlined fulfillment and activation.

“We are excited about where Huskers Athletic Partners is headed and the value we will bring to the University of Nebraska and its many stakeholders,” said Jason Rathe, General Manager of Huskers Athletic Partners. “SSB and Trak will play a critical role in our journey by transforming our business processes into industry best practices through Sponsorship Central.”

“SSB is excited to support Nebraska’s innovation in the multimedia space through Sponsorship Central,” said Steve Hank, Chief Commercial Officer at SSB. “They are applying innovative strategies and techniques to provide the maximum value for Nebraska and its’ partners.”

“Having spent ten years in collegiate athletics myself, I understand the uniquity of the space and the pressures of delivering on goals and managing sponsorships,” said Cameron Oliver, Co-Founder at Trak Software. “We can’t wait to support the Huskers on providing exceptional partnership opportunities and supplying a top-notch client experience that can come only from Lincoln.”

Nebraska joins hundreds of professional sports leagues, teams, collegiate athletic departments, and institutions of higher learning that trust SSB & Trak Software and their respective solutions.

About SSB

SSB maximizes revenue and fundraising efforts for over 2000 higher education, collegiate athletics, professional sports, and nonprofit organizations through data management, data analytics, gift matching, and CRM products and services. SSB provides ongoing access to relevant, real-time data and business intelligence that drives fundraising and revenue goals. SSB was named a Microsoft U.S. Education Partner of the Year and is a contracted provider through E&I Cooperative Services. SSB is backed by Austin-based private equity firm Strattam Capital and has offices in Denver, Nashville, and the Washington DC area. Learn more at or visit LinkedIn or Twitter.

About Trak Software

Trak is a Modern Partnership Management Platform employed by organizations that buy or sell multi-asset marketing partnerships. Increasing revenue potential and lowering operating costs by accelerating and simplifying sponsorship sales and execution; so partnerships are executed on time and budget while delivering top-notch returns. Trak works with 3,000+ sponsorship marketers. Trak is based in the Silicon Slopes of Utah. Learn more at or visit LinkedIn.