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RESTON, VA (April 12, 2022)Affinaquest (Formerly SSB), the leading CRM and data management company in collegiate athletics and higher education, announced today a multi-year agreement with Virginia Tech Athletics to drive revenue, boost fan engagement and streamline operational efficiencies through the strategic use of data.

Virginia Tech will establish strong and scalable data foundations, engage fans with personalized campaigns and identify new revenue opportunities using actionable business intelligence through Affinaquest’s proprietary data management and business intelligence solution, Central Intelligence.

“Virginia Tech is poised for growth, and Central Intelligence from Affinaquest is a necessary tool to achieve our full fundraising and fan engagement potential,” said Brad Wurthman, Senior Associate Athletic Director, External Operations at Virginia Tech. “Collegiate athletics are forever changed after the pandemic, and innovation through data is required in order to be successful. We know Affinaquest will give us the edge and help us drive results.”

“Collegiate athletic programs are being challenged to reimagine how they engage and connect with their fans in a meaningful way,” shares Steve Hank, Executive Vice President of Collegiate Athletics at Affinaquest. “Virginia Tech is leading their peers by incorporating forward-thinking data strategies to achieve new levels of success.”

Virginia Tech joins a network of more than half of the Power 5 institutions that have invested in their data strategy with Affinaquest. In addition to collegiate athletics, Affinaquest has served the higher education market for over ten years and worked with over 1,000 universities and nonprofits.

To learn more about Affinaquest and Central Intelligence, visit

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About Affinaquest

SSB acquired Affinaquest in June 2021 and has rebranded the entire organization as Affinaquest in a recent press announcement. Affinaquest, the leading data management and analytics company in institutional advancement and collegiate athletics, enables purpose-driven organizations to succeed by fostering audience affinity. Our comprehensive suite of integrated services unlocks the potential of crucial relationships with alumni, fans, students, and donors with a combination of richly accurate data, intuitive relationship management, donation amplification and game-changing predictive analytics. With them, we empower our clients to prioritize whom and how they engage, personalize every interaction to drive conversions and maximize the yield of every dollar donated, ticket purchased, and email opened. Explore the power of affinity accelerated at