February 18th, 2025
FOR IMMEDIATE RELEASE
Scottsdale, Arizona – Affinaquest, the leading provider of advancement technology solutions, has unveiled its 2025 product roadmap, showcasing a commitment to innovation, AI-powered advancement, and user-driven enhancements. Presented at the Affinaquest Users’ Conference 2025, the roadmap highlights groundbreaking developments in gift and data management, predictive analytics, and AI-driven insights, all designed to accelerate institutional advancement.
Client-Centric Innovation and AI-Powered Insights
Building on a year of significant advancements, Affinaquest’s roadmap underscores its client-first approach—leveraging direct user feedback through Aha!—to prioritize the features institutions need most. Key 2025 initiatives include:
- SmartBatch Evolution – A streamlined interface, enhanced automation, and real-time batch processing capabilities that improve efficiency in gift and data management.
- AI-Powered Prospecting & Correspondence – Bulk and one-off prospect profiles and donor correspondence, interpreting data through the lens of advancement strategy, ensuring you know exactly who to engage, when to reach out, and how to personalize messaging for maximum impact.
- CleanData + – Advanced AI-driven data harmonization to improve record accuracy and reduce duplicates, enhancing fundraising and engagement strategies.
- Payment Processing in Advancement RM – A seamlessly integrated payment gateway for secure, real-time transaction processing within Salesforce.
Advancing the Future of Advancement
With a focus on predictive analytics, AI-assisted workflows, and seamless data integration, Affinaquest continues to set the industry standard for modern advancement
solutions. Looking ahead, the company is developing AgentForce-powered advancement workflows, capital campaign planning tools, and AI-driven training bots to enhance advancement office operations.
“At Affinaquest, we are redefining advancement technology by aligning innovation with institutional needs,” said Christopher Sheppard, Chief Client Officer. “Our 2025 roadmap reflects our commitment to powering our clients with the most advanced, efficient, and secure solutions available.”
To learn more about Affinaquest’s 2025 roadmap, visit www.affinaquest.com.
About Affinaquest
Affinaquest powers constituent engagement for academic institutions and medical centers, driving philanthropy and long-lasting affinity. We offer innovative data insights, advanced predictive analytics, and best-in-class CRM software native to the Salesforce platform. Affinaquest equips clients to be the architects of their success by surfacing opportunities for increased and more personal engagement, driving meaningful revenue growth. Our approach to innovation is not about reinventing the wheel – it’s about transforming it to shape the future of philanthropy.
For media inquiries, contact:
Elizabeth Gross Kitrosser – Sr. Director, Product Marketing
egkitrosser@affinaquest.com
