Athletics Executive Workshop Assessment - Affinaquest

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Getting Started

We’re excited to support your vision with our Executive Workshop – simply complete this assessment to get started. You can expect this assessment to take no more than two minutes. Our team of experts will then be best equipped to conduct this workshop and provide effective recommendations unique to your needs.

1. Can you easily state your organization's purpose and what sets it apart from peers/competitors?

Yes No

2. Do you communicate your brand story consistently and effectively?

Yes No

3. Are your communications and marketing teams adequately resourced (personnel, skills, budget, etc.)?

Yes No

4. Do you use data to segment key audiences and develop personalized communication strategies?

Yes No

5. Are you seeing measurable business results from your use of data as an organization?

Yes No

6. Are the systems you use to track ticketing, donations, purchases, email engagement, etc. all integrated to give you a comprehensive view of your customer?

Yes No

7. Are other important systems currently integrated (communicate) with yours? Example: Athletics department systems with university systems.

Yes No

8. Are you easily able to define, track progress, and automate reporting on key performance indicators (KPIs)?

Yes No

9. Are you leveraging predictive analytics or modeling to identify actionable insights to improve your targeting and drive impact?

Yes No

10. Is your organization actively re-evaluating how and where it can most effectively improve revenue generation strategies and tactics?

Yes No

What is your current ticketing provider?

Ticketmaster Paciolan Other

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Athletics RM
Central Intelligence
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AQ Advantage

Advancement RM
Athletics RM
Central Intelligence
Predictive Analytics
AQ Advantage

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Collegiate Athletics
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